:root{
  --cream:#FAF6EE;
  --paper:#FFFFFF;
  --ink:#201C2E;
  --ink-soft:#5B5670;
  --line:rgba(32,28,46,.13);
  --line-strong:rgba(32,28,46,.22);
  --accent:#B93C2E;
  --accent-2:#8E2F24;
  --gold:#AD8A3C;
  --gold-soft:#E7DAB8;
  --sage:#5B7267;
  --r-sm:8px; --r-md:16px; --r-lg:26px;
  --shadow-sm:0 4px 18px rgba(32,28,46,.06);
  --shadow-md:0 18px 44px rgba(32,28,46,.10);
  --shadow-lg:0 30px 70px rgba(32,28,46,.16);
  --maxw:1080px;
  --ease:cubic-bezier(.22,1,.36,1);
}
*{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:smooth}
body{font-family:'Inter',system-ui,sans-serif;color:var(--ink);background:var(--cream);line-height:1.65;-webkit-font-smoothing:antialiased;overflow-x:hidden}
h1,h2,h3{font-family:'Fraunces',Georgia,serif;letter-spacing:-.01em;color:var(--ink)}
em{font-style:italic;color:var(--accent)}
::selection{background:var(--accent);color:#fff}
img{max-width:100%}
a{color:inherit}
.wrap{max-width:var(--maxw);margin:0 auto;padding:0 26px;position:relative;z-index:2}
section{position:relative}
.block{padding:96px 0}
.bg-paper{background:var(--paper)}
.bg-cream{background:var(--cream)}
.hairline{border-top:1px solid var(--line)}

/* ---------- topbar ---------- */
#topbar{position:fixed;top:0;left:0;right:0;z-index:1000;display:flex;align-items:center;justify-content:space-between;gap:16px;padding:14px 26px;background:rgba(250,246,238,.86);backdrop-filter:blur(10px);-webkit-backdrop-filter:blur(10px);border-bottom:1px solid var(--line);animation:dropIn .8s var(--ease) .05s both;transition:padding .35s var(--ease),box-shadow .35s var(--ease),background .35s var(--ease)}
#topbar.is-scrolled{padding-top:9px;padding-bottom:9px;background:rgba(250,246,238,.97);box-shadow:0 10px 26px rgba(32,28,46,.10)}
.brandbar{display:inline-flex;align-items:center;gap:12px}
.brandbar img{display:block;width:auto;transition:transform .35s var(--ease)}
.brandbar img:hover{transform:scale(1.08)}
.brandbar .sep{width:1px;flex:none;background:var(--line-strong)}
.brandbar.sm img{height:20px}
.brandbar.sm img.pv{height:15px}
.brandbar.sm .sep{height:18px}
#topbar .tlink{font-family:'Inter';font-size:12.5px;font-weight:600;letter-spacing:.04em;color:var(--ink);text-decoration:none;border-bottom:1.5px solid var(--accent);padding-bottom:2px;transition:opacity .25s}
#topbar .tlink:hover{opacity:.6}
@media(max-width:560px){
  #topbar{padding:11px 18px}
  .brandbar.sm img{height:16px}
  .brandbar.sm img.pv{height:12px}
  .brandbar.sm .sep{height:14px}
  #topbar .tlink{font-size:11px}
}

/* ---------- hero / invitation ---------- */
#hero{padding:150px 0 90px;text-align:center;overflow:hidden}
#hero::before{content:"";position:absolute;top:-220px;left:50%;transform:translateX(-50%);width:900px;height:900px;border-radius:50%;background:radial-gradient(circle,rgba(185,60,46,.10),transparent 68%);pointer-events:none}
.hero-in{position:relative;z-index:2}
.brandbar.lg{display:inline-flex;align-items:center;gap:22px;background:var(--paper);border:1px solid var(--line);border-radius:20px;padding:18px 30px;box-shadow:var(--shadow-md);animation:riseIn .9s var(--ease) both}
.brandbar.lg img{height:34px}
.brandbar.lg img.pv{height:25px}
.brandbar.lg .sep{height:30px}
.hero-rule{width:1px;height:34px;background:var(--line-strong);margin:26px auto;animation:growV .7s var(--ease) .3s both}
.eyebrow-inv{display:inline-flex;align-items:center;gap:10px;font-family:'Inter';font-size:12px;font-weight:700;letter-spacing:.32em;text-transform:uppercase;color:var(--accent);animation:riseIn .8s var(--ease) .18s both}
.eyebrow-inv::before,.eyebrow-inv::after{content:"";width:20px;height:1px;background:var(--accent)}
h1.hero-h1{font-size:clamp(34px,5.4vw,60px);font-weight:500;line-height:1.14;max-width:16ch;margin:26px auto 22px;animation:riseIn .8s var(--ease) .26s both}
.hero-promise{font-size:clamp(16px,1.6vw,19px);color:var(--ink-soft);max-width:56ch;margin:0 auto;animation:riseIn .8s var(--ease) .34s both}
.ticket{display:inline-flex;flex-wrap:wrap;justify-content:center;gap:0;margin-top:46px;background:var(--paper);border:1px solid var(--line);border-radius:18px;box-shadow:var(--shadow-sm);animation:riseIn .8s var(--ease) .42s both}
.ticket .t-item{padding:20px 30px;text-align:left;position:relative}
.ticket .t-item+.t-item::before{content:"";position:absolute;left:0;top:16px;bottom:16px;width:1px;background:var(--line)}
.ticket .t-k{font-family:'Inter';font-size:10.5px;font-weight:700;letter-spacing:.14em;text-transform:uppercase;color:var(--gold)}
.ticket .t-v{font-family:'Fraunces';font-size:19px;font-weight:500;margin-top:6px}
.ticket .t-s{font-size:12.5px;color:var(--ink-soft);margin-top:2px}
@media(max-width:640px){.ticket{flex-direction:column;width:100%}.ticket .t-item+.t-item::before{left:16px;right:16px;top:0;bottom:auto;width:auto;height:1px}}
.cta-row{margin-top:38px;animation:riseIn .8s var(--ease) .5s both}
.btn{position:relative;overflow:hidden;display:inline-flex;align-items:center;gap:10px;border:none;cursor:pointer;font-family:'Inter';font-weight:700;font-size:14px;padding:15px 30px;border-radius:40px;background:var(--accent);color:#fff;box-shadow:0 10px 26px rgba(185,60,46,.30);transition:transform .35s var(--ease),box-shadow .35s var(--ease)}
.btn::after{content:"";position:absolute;inset:0;background:linear-gradient(120deg,transparent 34%,rgba(255,255,255,.5) 50%,transparent 66%);transform:translateX(-130%);transition:transform .8s var(--ease)}
.btn:hover::after{transform:translateX(130%)}
.btn:hover{transform:translateY(-3px);box-shadow:0 16px 34px rgba(185,60,46,.4)}
.btn.ghost{background:transparent;color:var(--ink);box-shadow:none;border:1.5px solid var(--line-strong)}
.btn.ghost:hover{border-color:var(--accent);color:var(--accent);transform:translateY(-2px);box-shadow:none}
.scroll-cue{display:inline-flex;flex-direction:column;align-items:center;gap:8px;margin-top:56px;color:var(--ink-soft);text-decoration:none;font-size:11px;letter-spacing:.18em;text-transform:uppercase;animation:riseIn .8s var(--ease) .58s both}
.scroll-cue .arrow{width:1px;height:30px;background:var(--line-strong);position:relative;overflow:hidden}
.scroll-cue .arrow::after{content:"";position:absolute;left:-1px;top:-30px;width:3px;height:30px;background:var(--accent);animation:cuedrop2 2s ease-in-out infinite}
@keyframes cuedrop2{0%{transform:translateY(0)}100%{transform:translateY(60px)}}

@keyframes dropIn{from{opacity:0;transform:translateY(-14px)}to{opacity:1;transform:none}}
@keyframes riseIn{from{opacity:0;transform:translateY(20px)}to{opacity:1;transform:none}}
@keyframes growV{from{transform:scaleY(0)}to{transform:scaleY(1)}}

/* ---------- section head ---------- */
.eyebrow{display:inline-flex;align-items:center;gap:10px;font-family:'Inter';font-size:11.5px;font-weight:700;letter-spacing:.2em;text-transform:uppercase;color:var(--gold);margin-bottom:14px}
h2.title{font-size:clamp(26px,3.6vw,38px);font-weight:500;line-height:1.2;margin-bottom:16px}
.lead{font-size:clamp(15.5px,1.3vw,17.5px);color:var(--ink-soft);max-width:62ch}
.section-head{margin-bottom:42px;max-width:760px}
.section-head.center{margin-left:auto;margin-right:auto;text-align:center}

/* ---------- reveal ---------- */
.reveal{opacity:0;transform:translateY(24px);transition:opacity .7s var(--ease),transform .7s var(--ease)}
.reveal.in{opacity:1;transform:none}
@media(prefers-reduced-motion:reduce){*{animation:none!important;transition:none!important}.reveal{opacity:1;transform:none}}

/* ---------- programme ---------- */
.prog-grid{display:grid;grid-template-columns:1.1fr 1fr;gap:40px}
@media(max-width:820px){.prog-grid{grid-template-columns:1fr}}
.timeline{position:relative;padding-left:26px}
.timeline::before{content:"";position:absolute;left:5px;top:6px;bottom:6px;width:1px;background:var(--line-strong)}
.t-row{position:relative;padding-bottom:22px}
.t-row:last-child{padding-bottom:0}
.t-row::before{content:"";position:absolute;left:-26px;top:4px;width:9px;height:9px;border-radius:50%;background:var(--accent)}
.t-row .h{font-family:'Fraunces';font-weight:500;font-size:16.5px}
.t-row .h .tm{font-family:'Inter';font-weight:700;font-size:12px;color:var(--gold);letter-spacing:.05em;margin-right:10px}
.t-row p{font-size:14px;color:var(--ink-soft);margin-top:3px}
.infocard{background:var(--paper);border:1px solid var(--line);border-radius:var(--r-md);padding:26px 28px;box-shadow:var(--shadow-sm)}
.infocard .k{font-family:'Inter';font-size:11px;font-weight:700;letter-spacing:.12em;text-transform:uppercase;color:var(--gold);margin-bottom:8px}
.infocard p{font-size:14.5px;color:var(--ink-soft)}
.infocard p+.k{margin-top:20px}
.infocard a{color:var(--accent);font-weight:600;text-decoration:none;border-bottom:1px solid rgba(185,60,46,.35)}
.infocard a:hover{border-color:var(--accent)}

/* ---------- pourquoi (promesse condensee) ---------- */
.split-2{display:grid;grid-template-columns:1fr 1fr;gap:30px;margin-top:8px}
@media(max-width:820px){.split-2{grid-template-columns:1fr}}
.logic{background:var(--paper);border:1px solid var(--line);border-radius:var(--r-md);padding:24px 26px}
.logic .n{display:inline-flex;align-items:center;justify-content:center;width:30px;height:30px;border-radius:50%;background:var(--gold-soft);color:var(--accent-2);font-family:'Fraunces';font-weight:600;font-size:14px;margin-bottom:12px}
.logic h3{font-size:17px;font-weight:600;margin-bottom:6px}
.logic p{font-size:14px;color:var(--ink-soft)}
.pull{font-family:'Fraunces';font-style:italic;font-weight:400;font-size:clamp(19px,2.2vw,25px);line-height:1.5;color:var(--ink);max-width:56ch;margin:34px 0;padding-left:22px;border-left:2px solid var(--accent)}
.pull b{font-style:normal;font-weight:600;color:var(--accent-2)}
.note-sep{font-size:13.5px;color:var(--ink-soft);background:var(--paper);border:1px solid var(--line);border-left:3px solid var(--gold);border-radius:0 var(--r-sm) var(--r-sm) 0;padding:14px 18px;max-width:70ch}

.stat-row{display:flex;flex-wrap:wrap;gap:0;margin-top:36px;border-top:1px solid var(--line);border-bottom:1px solid var(--line)}
.stat{flex:1 1 200px;padding:26px 8px;text-align:center;position:relative}
.stat+.stat::before{content:"";position:absolute;left:0;top:14px;bottom:14px;width:1px;background:var(--line)}
.stat .n{font-family:'Fraunces';font-weight:500;font-size:clamp(28px,3.4vw,40px);color:var(--accent)}
.stat .l{font-size:12.5px;color:var(--ink-soft);margin-top:6px;max-width:24ch;margin-left:auto;margin-right:auto}
@media(max-width:640px){.stat+.stat::before{display:none}}

/* ---------- dispositifs ---------- */
.disp-grid{display:grid;grid-template-columns:1fr 1fr;gap:26px}
@media(max-width:820px){.disp-grid{grid-template-columns:1fr}}
.disp{background:var(--paper);border:1px solid var(--line);border-radius:var(--r-md);padding:28px}
.disp .k{font-family:'Inter';font-size:11px;font-weight:700;letter-spacing:.12em;text-transform:uppercase;color:var(--ink-soft)}
.disp h3{font-size:22px;font-weight:600;margin:8px 0 10px;color:var(--accent-2)}
.disp p{font-size:14.5px;color:var(--ink-soft);margin-bottom:12px}
.disp ul{list-style:none}
.disp li{position:relative;padding-left:16px;font-size:13.5px;color:var(--ink-soft);margin:6px 0}
.disp li::before{content:"";position:absolute;left:0;top:7px;width:5px;height:5px;border-radius:50%;background:var(--gold)}
.impose{margin-top:24px;font-size:13.5px;color:var(--ink-soft);background:rgba(173,138,60,.08);border-left:3px solid var(--gold);border-radius:0 var(--r-sm) var(--r-sm) 0;padding:12px 16px}
.impose b{color:var(--ink)}

/* ---------- asi chez eux ---------- */
.mini-tl{display:flex;flex-wrap:wrap;gap:0;margin-top:30px;border-top:1px solid var(--line)}
.mini-tl .m{flex:1 1 200px;padding:20px 18px 0;position:relative}
.mini-tl .m::before{content:"";position:absolute;left:18px;top:-1px;width:26px;height:2px;background:var(--accent)}
.mini-tl .m .yr{font-family:'Inter';font-size:11px;font-weight:700;letter-spacing:.1em;text-transform:uppercase;color:var(--gold)}
.mini-tl .m h4{font-family:'Fraunces';font-weight:500;font-size:16px;margin:6px 0 4px}
.mini-tl .m p{font-size:13px;color:var(--ink-soft)}

/* ---------- cible / quiz ---------- */
.quizcard{background:var(--paper);border:1px solid var(--line);border-radius:var(--r-md);padding:26px 28px;box-shadow:var(--shadow-sm)}
.qrow{display:flex;flex-wrap:wrap;gap:14px;align-items:center;justify-content:space-between;padding:16px 0;border-bottom:1px solid var(--line)}
.qrow:last-of-type{border-bottom:0}
.qrow p{flex:1 1 280px;font-size:15px;margin:0}
.toggle{display:flex;flex:none}
.toggle button{font:inherit;font-family:'Inter';font-size:13px;font-weight:600;padding:9px 20px;border:1.5px solid var(--line-strong);background:var(--paper);color:var(--ink-soft);cursor:pointer;transition:.25s var(--ease)}
.toggle button:first-child{border-radius:30px 0 0 30px}
.toggle button:last-child{border-radius:0 30px 30px 0;border-left:0}
.toggle button[aria-pressed="true"]{background:var(--ink);border-color:var(--ink);color:#fff}
.verdict{margin-top:18px;padding:15px 18px;border-radius:var(--r-sm);font-size:14.5px;background:var(--cream);color:var(--ink-soft);transition:background .3s var(--ease),color .3s var(--ease)}
.verdict.yes{background:rgba(91,114,103,.14);color:#3c5c4f;font-weight:600}
.verdict.no{background:rgba(185,60,46,.09);color:var(--accent-2)}
.sectors{display:flex;flex-wrap:wrap;gap:9px;margin-top:18px}
.sectors span{font-family:'Inter';font-size:12.5px;font-weight:600;color:var(--ink);background:var(--paper);border:1px solid var(--line);border-radius:30px;padding:7px 15px}
.note-sep.small{margin-top:20px}

/* ---------- personas ---------- */
.persona-cols{display:grid;grid-template-columns:1fr 1fr;gap:36px;margin-top:8px}
@media(max-width:820px){.persona-cols{grid-template-columns:1fr}}
.pcol .gate{display:inline-block;font-family:'Inter';font-size:10.5px;font-weight:700;letter-spacing:.12em;text-transform:uppercase;color:var(--gold);background:rgba(173,138,60,.12);border-radius:30px;padding:5px 13px;margin-bottom:10px}
.pcol h3{font-size:18px;font-weight:600;margin-bottom:14px}
.prow{display:flex;justify-content:space-between;gap:12px;align-items:baseline;padding:11px 0;border-top:1px solid var(--line)}
.prow:first-of-type{border-top:0}
.prow .role{font-size:14.5px;font-weight:600}
.prow .why{font-size:12.5px;color:var(--ink-soft);text-align:right;max-width:48%}
.tag-mini{font-family:'Inter';font-size:9px;font-weight:700;letter-spacing:.06em;text-transform:uppercase;padding:2px 8px;border-radius:20px;margin-left:8px;vertical-align:middle}
.tag-mini.dec{background:var(--accent);color:#fff}
.tag-mini.pre{background:transparent;border:1px solid var(--line-strong);color:var(--ink-soft)}

/* ---------- accroche ---------- */
.pitchbox{background:var(--ink);color:#fff;border-radius:var(--r-lg);padding:34px 36px;box-shadow:var(--shadow-lg);position:relative;overflow:hidden}
.pitchbox::after{content:"";position:absolute;width:260px;height:260px;border-radius:50%;background:var(--accent);filter:blur(70px);opacity:.35;top:-100px;right:-60px}
.pitchbox p{position:relative;z-index:2;font-family:'Fraunces';font-style:italic;font-weight:400;font-size:clamp(16px,1.7vw,19px);line-height:1.65;color:rgba(255,255,255,.94);margin:0}
.copyrow{position:relative;z-index:2;display:flex;align-items:center;gap:14px;margin-top:22px;flex-wrap:wrap}
.copied-msg{font-size:12.5px;color:#9FD8B9;font-weight:600}
.objection{border-bottom:1px solid var(--line)}
.objection summary{cursor:pointer;padding:18px 2px;font-family:'Fraunces';font-weight:500;font-size:16.5px;list-style:none;display:flex;justify-content:space-between;align-items:center;gap:14px}
.objection summary::-webkit-details-marker{display:none}
.objection summary::after{content:"+";color:var(--accent);font-family:'Inter';font-size:20px;line-height:1;flex:none}
.objection[open] summary::after{content:"\2212"}
.objection p{padding:0 2px 20px;color:var(--ink-soft);font-size:14.5px;max-width:70ch}

/* ---------- footer ---------- */
footer{background:var(--ink);color:rgba(255,255,255,.62);padding:44px 0;font-size:12.5px}
footer .wrap p+p{margin-top:8px}
footer .brand-line{display:flex;justify-content:space-between;flex-wrap:wrap;gap:12px;margin-top:22px;padding-top:22px;border-top:1px solid rgba(255,255,255,.14);font-family:'Fraunces';font-size:13px;color:rgba(255,255,255,.8)}

/* ---------- micro : icones ---------- */
.ic{display:inline-block;width:18px;height:18px;stroke:currentColor;fill:none;stroke-width:1.6;stroke-linecap:round;stroke-linejoin:round;vertical-align:-3px;margin-right:6px;color:var(--gold)}